ATLANTA — Two national anti-abortion organizations — SBA Pro-Life America and Women Speak Out PAC — announced Tuesday that they are investing $4.5 million in Georgia’s 2026 U.S. Senate contest to mount a large-scale field operation. The groups plan to reach one million voters by Election Day, using digital advertising, direct mail, and an early vote push.
The campaign will focus on Savannah, Augusta, Columbus and Chattanooga, targeting conservative voters less likely to vote in midterms, along with persuadable voters. Jillian Wooton, SBA’s Atlanta regional field director, said the effort seeks to mobilize support in what the group considers a pivotal race.
Since 2014, SBA Pro-Life America says its voter contact program has reached more than 31 million people in battleground states. In Georgia during the 2024 cycle, the group claims to have made over 171,000 home visits. The organization has been sharply critical of incumbent Democratic Sen. Jon Ossoff, citing his legislative record on abortion issues and giving him an “F” rating on its scorecard.
Ossoff, first elected in 2021, has aligned with Democratic leadership on abortion-access legislation and has opposed a “born-alive” measure to require care for infants surviving attempted abortions. His campaign did not immediately respond to the new fundraising announcement.
Women Speak Out PAC, a super PAC affiliated with SBA, said it will help amplify pro-life messaging from women voters and coordinate ground operations through the 2026 midterm cycle.
2026 Senate Outlook & Polling Context
- The 2026 U.S. Senate election in Georgia is scheduled for November 3, 2026, with a potential runoff on December 1 if no candidate wins a majority.
- In the Republican primary, contenders include U.S. Rep. Buddy Carter, Insurance Commissioner John King, Mike Collins, Derek Dooley, and others.
- Former Georgia Gov. Brian Kemp, despite being viewed as a possibly strong Republican challenger, has opted out of running for Senate.
- Polling & Forecasts
- In a widely discussed RealClearPolitics average, Sen. Ossoff is shown leading in a hypothetical matchup against Republican candidate Marjorie Taylor Greene, 51% to 37%.
- Analysts characterize Georgia’s Senate race as competitive, with Georgia among the states to watch in 2026.
- A recent Quantus Insights poll found substantial uncertainty and divisions among Republican primary voters over potential nominees such as Collins, Carter and Dooley.
- Earlier polling has shown that, in a hypothetical match-up, Ossoff could face varying margins against GOP candidates. For instance, an early January poll by WPA Intelligence placed Kemp ahead of Ossoff 46% to 40% — though Kemp is not in the race — and Ossoff posted stronger margins against other contenders.
- Strategic Implications
Georgia is seen as a key battleground in the Senate map for 2026. Republicans enter the cycle with structural advantages in many states, but must defend or contest seats in swing states such as Georgia.The scale of the SBA/Women Speak Out investment suggests they regard Georgia’s Senate seat as a top priority.
